Experienced content marketer and digital analyst
with a background in philosophy, and a passion for travel and gastronomy.
Crafting SEO-optimized content that resonates with your target audience, while exuding competence, reliability, and genuine enthusiasm through meticulous research.
Conceptualizing data-driven and creative content ideas that stick, both individually and in collaboration with graphic designers and other experts.
Leveraging data insights to evaluate campaigns, detect shortcomings and opportunities for improvements, and support decision-making. Presenting complex information intuitively.
Holistic strategies to communicate in the right place, at the right time, and with the right tone of voice, while highlighting the unique characteristics, values, and goals of each client.
My name's Lucio, and I am a passionate content marketing specialist and digital analyst. My strong enthusiasm for my work and my motivation are fueled by three key ingredients: empathizing with the audience, to create messages that truly speak to them and that reflect each client's unique brand identity; optimizing performance and measuring impact through attentive data-analysis, and finally having the opportunity to conduct thorough research and acquire expertise on a wide range of topics.
Hospitality • Restaurants • Tourism • Ski Resorts • Wine • Travel • Retail • Gastronomy • Ed-Tech • E-Learning • Education • CCTV • Security Cameras
SELECTED PROJECTS
To ensure consistency with each brand's tone of voice and achieve growth, I managed the social presence by creating a consistent editorial calendar, managing the social community, producing creative content ideas, and developing social ad campaigns, while monitoring the relevant KPIs to measure the impact.
Improving campaign performance is a key driver and source of excitement for me. I firmly believe that success in this area is the result of a combination of both soft and hard skills. The most remarkable achievement occurred when I:
I achieved this result through the use of web analytics to refine the targeting of the campaign, gain insights into customer behavior on the website and customer demographics, optimize the message, and lastly, by implementing effective localization strategies. The campaign had a significant impact over the overall performance of the business, with the highest amount of bookings ever register during season 2022.
The Dolomites mountain range is undoubtedly one of the most iconic of all the Alps. For the 2022 season of the Palaronda Trek project, I collaborated on the production of the new promotional video, writing the video script and selecting a voice artist, selecting the music, and providing editing suggestions for the final video. I also implemented an extensive social campaign, expanding the Palaronda Trek project to the markets of the Netherlands, Germany, Austria, Luxembourg, Norway, Sweden, Finland, Denmark, the UK, and Italy.
