Dolomiti Montaggi
Website Development (Wordpress + Bricks), SEO Content Writing, Responsive Design, Web Analytics Setup, Freelance Management
Lucio Zagonel
Content Marketing Specialist with 3 years of experience elevating online visibility through great content, SEO strategy, and web analytics. With a background in philosophy and history, I have a passion for cultures, gastronomy, history, and travelling.
Welcome to my portfolio!
My name's Lucio, and I am a passionate content marketing specialist and digital analyst. My strong enthusiasm for my work and my motivation are fueled by three key ingredients: empathizing with the audience, to create messages that truly speak to them and that reflect each client's unique brand identity; optimizing performance and measuring impact through attentive data-analysis, and finally having the opportunity to conduct thorough research and acquire expertise on a wide range of topics.
Hospitality • Restaurants • Tourism • Ski Resorts • Wine • Travel • Retail • Gastronomy • Ed-Tech • E-Learning • Education • CCTV • Security Cameras
Latest Work
This section contains my latest freelance projects.
Agency & In-House Projects
The following sections contain a selection of projects that I completed as an employee of the digital agency “Of Projects” and the company “Your New Self”.
Long-form content (IT, EN)
Il nostro bos(tri)co: comprendere la crisi forestale causata dal bostrico a San Martino di Castrozza
Il progetto EcoLogica della Montagna a San Martino di Castrozza porta l’attenzione sulla crisi forestale causata dal bostrico, un coleottero che sta devastando le foreste di abete rosso. Attraverso giornate di sensibilizzazione e interventi concreti, l'iniziativa mira a far comprendere l'impatto di questo parassita e il ruolo del cambiamento climatico nel suo proliferare.
What to do in Malga Ciapela in the summer
1st Google ranking for keyword "top things to do in Malga Ciapela" for this article listing the 8 best things to do in this location.
Fiera di Primiero and surrounding: 5 things to do and see
1st Google Ranking for keyword "things to do in fiera di primiero" for this article about the experiences in this destination.
Trattamenti Estetici Poco Invasivi 2023: Liberare l’Individualità
Comprehensive, SEO-driven content pillar featuring numerous internal links to promote company services.
Glutei perfetti con EMSculpt® NEO: supera la prova costume a pieni voti
Informative SEO-optimized article highlighting the feature of a new cutting-edge technology.
Are people living in developing countries happier than people living in developed countries?
Travel-inspired article driven by my passion for global cultures and anthropology.
Article in Trade Journal "Professione Montagna"
Article published in "Professione Montagna", a trade journal in the ski resorts and lifts management sector.
Article in "Sci Magazine" - October 2021
Pre-seasonal article aimed at enhancing the attractiveness of the Arabba - Marmolada ski resort in the world of winter tourism.
SEO & Web
Web Content Writing & SEO optimization; SEO strategy development (keyword research, site architecture, solution of technical issues); web page design (Bricks, Elementor PRO), localization in IT, EN, DE; in depth research for content writing; web analytics (GA4, Google Tag Manager, Search Console).
Social Media Management
Management of editorial calendar; copywriting; community management; content production; social ads; KPIs analysis.
Content Production
Video script writing; voice artists selection; music selection; brief writing.